Roy Baker is Director of Transformation & Change at SSE Airtricity. he’s AN intimate with and extremely effective cross-functional leader with important company, operations, business development and IT Digital transformation experience. He was a part of the senior management team that took Airtricity from a client base of 36k B2B to a high of 860k customers B2B and B2C on the island of eire. inside the last 10 years, he has had a mixture of leadership roles inside SSE/Airtricity, UK|kingdom} and Ireland, that specialize in client expertise, operational excellence/efficiency, and within the last four years has used company wide transformation by process, coming up with and delivering a protracted term property business model.